Global digital growth partnership
Inspire more possibilities.
Build growth together.
Bring your agency’s strongest thinking to a focused digital and ecommerce opportunity—connecting KitchenAid product discovery, creative storytelling and the path to purchase.
KitchenAid–Global Digital
Growth Partnership
Explore the proposed priorities, scope, investment approach and measurement framework—and where your team could create the strongest value.
kitchenaid@#keyPassword-protected ZIP · Contains the Word overview only.
Extract the document using the password above, then open it in Word.
A brand built around making
Turn inspiration
into consideration.
Help consumers see what they can make, choose with confidence and take the next step toward purchase.
The opportunity
Your expertise can shape
what comes next.
The proposed first phase centers on countertop appliances and attachments, with home baking, seasonal entertaining and gifting as initial creative hypotheses.
Start with one priority market or a tightly defined market cluster. Bring local insight, recommend the strongest opportunities and help build an approach that can be tested, improved and expanded.
Explore the full partnership framework ↗Make product discovery useful.
Recipe-led demonstrations and creator storytelling can connect specific cooking needs with relevant products and attachments.
Make the next step clearer.
Buying guides, product education and focused ecommerce improvements can help consumers choose with greater confidence.
Build a repeatable growth approach.
Test a focused channel mix, agree meaningful KPIs and use commercial results and learning to guide investment decisions.
Creative possibilities
Real cooking moments.
Compelling reasons to buy.
From a weekend baking project to a table prepared for friends, useful product stories can make the opportunity tangible.
Your team can recommend the audiences, use cases and formats with the strongest potential. Product selection, local availability and launch timing will be confirmed together.
See the proposed priorities ↗A focused first phase
Start with clarity.
Earn the case for expansion.
A proposed 90-day program balances preparation, execution and a meaningful review.
Align & launch
Agree scope, shortlist products, establish the baseline and prepare creative, pages and focused tests.
Learn & improve
Optimize creative, audiences and customer journeys. Reallocate investment toward supported opportunities.
Review & recommend
Assess outcomes and recommend the next phase. Further categories, markets or services can follow demonstrated value.
Start with your perspective
Where could your agency
create the greatest value?
Review the overview, then reply to your invitation email with your strongest areas of fit, relevant experience and a high-level scope and fee range. Include relevant specialists from your team where useful.
View Partnership MaterialsPlease include the Partnership Reference from the final page in your reply.
What does the monthly investment cover?
USD 45,000 is the proposed combined monthly working investment for paid media, agency services, content production, measurement and contingency. It is not an agency retainer alone. The overview provides illustrative allocations for discussion.
Is a formal proposal required now?
No. This is an exploratory partnership discussion, rather than a traditional RFP. A concise perspective on fit, capabilities and a high-level commercial approach is sufficient at this stage.
How do I open the overview?
Download the ZIP, extract it using the displayed password, and open the Word document inside. If your device cannot extract it, reply to your invitation email to request the document directly. No software installation is required to review it in an existing compatible document viewer.
Is the scope already fixed?
The overview describes a proposed starting point. Market, products, deliverables, brand permissions and commercial terms remain subject to agreement. Expansion and agency appointment are not guaranteed.